Monthly Archives: November 2011

Jingle Mingle Rings in a Holly Jolly Christmas

Dallas Marketing club bash logo for Jingle Mingle

Logo for Jingle Mingle, marketing club Holiday charity bash December 1

There’s a new logo in town and it’s plastered just about everywhere in the greater Dallas area. Seen it? It’s the logo for  Jingle Mingle, a communications and marketing sponsored holiday bash scheduled for December 1st. Jingle Mingle has the audacity to bill itself as the biggest event of the holiday season. Be there to prove them wrong, or to be a part of history in the making! Festivities include:

  • Hors d’oeuvres and a dessert bar
  • Open bar for beer and wine
  • Photo booths and personalized flip books
  • Music with DJ
  • Social media integrated into the event
  • Last but not leaset, a raffle benefitting the DREAM Fund, with prizes like a Chevrolet car  for a week, hotel  and restaurant packages, and sports tickets. Dream fund is a charity benefiting needy individuals in the media and communications industry.

If you’re interested in networking, the event promises to deliver, since it is hosted by the AAF, DFW SEM, Alliance for Women in Media, Dallas Socity of Visual Commnications, Social Media Club of Dallas, DFW AMA, and SMR. Sign up on line at the Jingle Mingle registration. Since it’s a special event, we’ll be wearing our holiday attire and will forego our Dallas company t-shirts.

So, since this blog is ostensibly about logos and I’ve been dying to try out my polling application, how would your rate this logo?



 A common theme among social media experts is the importance of authenticity. Be the same person on line as you are off line. Convey the same values regardless of your audience. No one exemplifies that straightforward approach better than Jason Falls, Founder of the Social Media Explorer and this month’s speaker at the Social Media Club of Dallas.

Social Media Club Dallas featured Jason Falls modeling his WSIWYG tshirt
Jason Falls, social media expert, models his WYSIWYG t-shirt

His latest book is about no BS Social Media, and he underscored his common-sense approach with his good ol’ boy manner and his What-You-See-Is-What-You-Get custom T-shirts while speaking to the Dallas group. According to Falls, asking about the ROI of social media is very tunnel-visioned, since much of the value is in benefits that aren’t easily measured in dollars and cents. In fact, of the 7 drivers of social media marketing, only the last two have clear financial metrics:

  • Enhance branding and awareness
  • Protect your reputation
  • Enhance public relations
  • Build community
  • Enhance customer service
  • Facilitate R&D
  • Drive sales and leads

Although Falls doesn’t eschew use of statistics, he cautions against meaningless statistics. Knowing your audience and having the right message is far more important than high margin/error statistics.

To learn more about Jason Falls, check out Social Media Explorer. The next event for Social Media Club of Dallas event schedule is the Jingle Mingle on December 1. 


%d bloggers like this: