A common theme among social media experts is the importance of authenticity. Be the same person on line as you are off line. Convey the same values regardless of your audience. No one exemplifies that straightforward approach better than Jason Falls, Founder of the Social Media Explorer and this month’s speaker at the Social Media Club of Dallas.

Social Media Club Dallas featured Jason Falls modeling his WSIWYG tshirt
Jason Falls, social media expert, models his WYSIWYG t-shirt

His latest book is about no BS Social Media, and he underscored his common-sense approach with his good ol’ boy manner and his What-You-See-Is-What-You-Get custom T-shirts while speaking to the Dallas group. According to Falls, asking about the ROI of social media is very tunnel-visioned, since much of the value is in benefits that aren’t easily measured in dollars and cents. In fact, of the 7 drivers of social media marketing, only the last two have clear financial metrics:

  • Enhance branding and awareness
  • Protect your reputation
  • Enhance public relations
  • Build community
  • Enhance customer service
  • Facilitate R&D
  • Drive sales and leads

Although Falls doesn’t eschew use of statistics, he cautions against meaningless statistics. Knowing your audience and having the right message is far more important than high margin/error statistics.

To learn more about Jason Falls, check out Social Media Explorer. The next event for Social Media Club of Dallas event schedule is the Jingle Mingle on December 1. 



About LJ

I'm a marketer and a small business owner. I love to write about branding, local businesses, small business marketing, and other insights. View all posts by LJ

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